Giovanni Battista Pirelli founded the Pirelli company in 1872 and initially specialized in rubber and derivative processes. Effectively, Pirelli’s activities are still primarily focused on the production of tires, and cables (for energy and telecommunications). In 2005 Pirelli sold its cable division to Goldman Sachs, which changed the new group’s name to Prysmian.

Since late 2007, Pirelli is the control tyre for the World Rally Championship, the British Rally Championship, the Superbike World Championship and the British Superbike Championship.

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