Founded as Starley & Sutton Co. of Coventry in 1878, the Rover Company developed the template for the modern bicycle with its Rover Safety Bicycle. In 1885 they moved into the automotive industry, started building Rover cars using their established marque with the iconic Viking Longship from 1904 onwards. Land Rover vehicles were added from 1947 onwards, with all production based in Solihull after moving to these premises after World War II. Later on, Rover cars were also produced in Cowley.

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