World Financial Group is a financial services organization based in Duluth, Georgia that markets investment, insurance and mortgage products through a network of associates in the United States and Canada. WFG is a Network Marketing company that utilizes a system also known as Multi-level Marketing. WFG is a wholly owned subsidiary of AEGON.

Founded in 1991 by Hubert Humphrey, World Financial Group was founded as Alexander, Inc.. The company was renamed to World Marketing Alliance, Inc. (WMA) in the same year. World Marketing Alliance introduced the Business Format System in 1992, a blueprint to help its associates build and run their business. MD TV, the company’s private satellite television network, was also introduced. During this period, the company expanded its operations to Canada, Taiwan, Mexico, Puerto Rico, Guam and the Philippines. The company held its first convention in Las Vegas in 1992. It was attended by about 2,000 associates.

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