Serving for estimated 47 million customers daily, the McDonald’s chain of fast food and restaurants can be claimed as the biggest food company. The main products which the company sells are hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, milkshakes, and desserts. in order to target their main customers which are children, the company have included a playground for children, as well as redesigning their restaurants into a more ‘natural’ style, with a particular emphasis on comfort: introducing lounge areas and fireplaces, and eliminating hard plastic chairs and tables.

Borthers Dick and Mac McDonald originally opened their first restaurant in San Bernardino, California, back in 1940. Their introduction of the “Speedee Service System” in 1948 established the principles of the modern fast-food restaurant. The original mascot of McDonald’s was a man with a chef’s hat on top of a hamburger shaped head whose name was “Speedee.” Speedee was eventually replaced with Ronald McDonald in 1963.

McDonald’s has for decades maintained an extensive advertising campaign. In addition to the usual media (television, radio, and newspaper), the company makes significant use of billboards and signage, sponsors sporting events ranging from Little League to the Olympic Games, and makes coolers of orange drink with the McDonald’s logo available for local events of all kinds. Nonetheless, television has always played a central role in the company’s advertising strategy.

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