Based in Singapore, Creative Technology Limited is a listed manufacturer of computer multimedia products which claimed has more than 5,000 employees worldwide. The American subsidiary of the company is known as Creative Labs, Inc..

The founder Sim Wong Hoo started the business as a computer repair shop where he developed an add-on memory board for the Apple II computer. Afterward, they started creating customized PCs adapted in Chinese. A part of this design included enhanced audio capabilities, so that the device could produce speech and melodies. The success of this audio interface led to the development of a standalone sound card.

Some of their products are listed as follows:

• Sound cards such as the Sound Blaster for the PC.
• Gaming sound systems
• CD and DVD players, drives, and controller cards
• Graphics cards
• Web cameras
• Digital audio players and portable media players under the ZEN and MuVo brands.
• Pocket video cameras (Vado)[15]
• Prodikeys, a computer keyboard-musical keyboard combination
• Optical mice and keyboards
• Headphones, for example the Fatal1ty headset. 

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