DHL Express Company Vector Logo Download
DHL Express is a division of Deutsche Post providing international express mail services. Originally founded in 1969 to deliver documents between San Francisco and Honolulu, the company expanded its service throughout the world by the late 1970s. The company was primarily interested in offshore and inter-continental deliveries, but the success of FedEx prompted their own intra-US expansion starting in 1983.
In the 1970s DHL was one of the only truly international delivery companies, and the only one offering overnight service. The only major competitor in the overnight market was Federal Express (FedEx), which didn’t open its first international service until 1981, expanding to Toronto, Ontario, Canada. Nevertheless, the domestic market was extremely profitable, and DHL was the third largest courier behind FedEx and the UPS.
DHL turned their attention to the overnight market in the US, following the success of FedEx, and opened a major distribution hub in Cincinnati in 1983. However, DHL was never able to overcome FedEx’s head start, capturing only 6% of the domestic market. In comparison, at the same time they were by far the largest international carrier, with 40% of that market.
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