United Parcel Service Vector Logo Download
United Parcel Service, Inc. is an American company which is being the largest package delivery company worldwide. It is claimed that the company delivers more than 15 million packages a day to 6.1 million customers in more than 200 countries and territories around the world.
The company which headquartered in in Sandy Springs, Georgia, is well known for its brown trucks, internally known as package cars (hence the company nickname “The Big Brown Machine”). UPS also operates its own airline based in Louisville, Kentucky where its Worldport air hub also resides.
In April 2003, UPS unveiled a new logo, the fourth the company has used, replacing the iconic package and shield originally designed in 1961 by Paul Rand. All designs for the logo shared the shield theme, and UPS employees often refer to the brand mark as “the shield.”
The brown color that UPS uses on its vehicles and uniforms is called Pullman Brown. The color is also mentioned in their advertising slogan: “What can Brown do for you?” UPS commissioned brand consultancy FutureBrand to develop their own font, UPS Sans, for use in marketing and communication material. UPS Sans was created by slightly altering certain parts of FontShop’s font FF Dax without permission. This has resulted in an agreement between FontShop and FutureBrand to avoid litigation.
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