Cinemax is a collection of cable television networks that provide movies, special features, erotica, and other services to consumers. Max is operated by Home Box Office, Inc. (part of Time Warner).

Max was launched in August 1980 as Cinemax, HBO’s answer to The Movie Channel (which at the time was an up and coming rival), introduced by its then on-air personality Robert Culp. Culp told viewers that Cinemax would be about movies and nothing but movies. At the time, HBO featured a wider range of programming, including some news, documentaries, children’s entertainment, sporting events, and entertainment specials.

Cinemax would rely entirely on movies, and during its earliest days it had a slight resemblance to American Movie Classics (AMC). Movie classics were a mainstay of the channel at its birth, “all uncut and commercial-free” as Culp would say. A heavy schedule of films from the 50s-70s made up most of Cinemax’s program schedule.

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