MTV (Music Television) is an American cable television network based in New York City. Launched on August 1, 1981, the original purpose of the channel was to play music videos guided by on-air hosts known as VJs. Today, MTV still plays a limited selection of music videos, but the channel primarily broadcasts a variety of pop culture and reality television shows targeted at adolescents and young adults.

Since its premiere, MTV has revolutionized the music industry. Slogans such as “I want my MTV” became embedded in public thought, the concept of the VJ was popularized, the idea of a dedicated video-based outlet for music was introduced, and both artists and fans found a central location for music events, news, and promotion. MTV has also been referenced countless times in popular culture by musicians, other TV channels and shows, films and books.

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