Burt Baskin and Irv Robbins founded the global chain of ice cream parlors Baskin-Robbins in 1945 in Glendale, California. With more than 5,800 locations (2,800 of which are located in the United States), Baskin-Robbins claims to be the world’s largest ice cream franchise. Right now, Baskin-Robbins sells ice cream in over 30 countries including Canada, Japan, Mexico, Bahrain, the United Kingdom, the United Arab Emirates, Egypt, Saudi Arabia, Australia, Thailand, Vietnam, Indonesia, Malaysia, Bangladesh, South Korea, India, and Taiwan.

They are known for its “31 flavors” slogan, although when the first Baskin-Robbins store opened, it only offered 21 flavors. The idea for having 31 flavors came from the Carson-Roberts advertising agency (which later became Ogilvy & Mather) in 1953, along with the slogan “Count the Flavors. Where flavor counts.” 31 was also more than the 28 flavors then famously offered at Howard Johnson’s restaurants. Burt and Irv also believed that people should be able to sample flavors until they found one they wanted to buy ? hence the iconic small pink spoon. During a now famous promotion, Amy Boggioni led a group of three who finished 31 scoops of all 31 flavors in under 31 minutes.

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