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Carrefour is a global network of outlets, international hypermarket chain which headquartered in French. It is the largest in the world in terms of size. After Wal-Mart, it is the second largest retail group in the world in terms of revenue. The word Carrefour means “Crossroads” in French.
Three businessmen Marcel Fournier, Denis Defforey and Jacques Defforey opened their first Carrefour store in suburban Annecy near a crossroads, on June, 3rd, 1957. The first store now is being the smallest Carrefour location in the world. In 1999 it merged with Promodès, known as Continent, one of its major competitors on the French market.
Promodès, known as Continent, one of its major competitors on the French market. The three Carrefour founders had attended several seminars in the United States led by “The Pope of modern distribution” Bernardo Trujillo, who influenced other famous French executives like Édouard Leclerc (E.Leclerc), Gérard Mulliez (Auchan), Paul Dubrule (Accor), and Gérard Pélisson (Accor). Their slogan was “No parking, no business.”