Chupa Chups Vector Logo Download
Chupa Chups is a Spanish company dedicated to the manufacture and sale of lollipop. It was founded by the Catalan Enric Bernat in 1958. The company belongs to the Italian-Dutch group Perfetti Van Melle since 2006. Enric Bernat, after finishing his military service in 1950 launched its first company confectioners, Bernat Products. A company specializing in developing peladillas, was linked until 1974, in which an employer Massanes Sunday suggested him to take over the group Granja Asturias, dedicated to the manufacture of products related to the apple.
Between 1956 and 1957 had the idea of making a candy that could grab a stick. The inspiration came from two facts: the largest consumer of candy is the child audience, and it tends to remove the candy from the mouth with his hand. In 1958, he entered the Spanish market in the first round with a stick candy under the brand name “Chups.” An advertising slogan for the brand said “Chupa Chups” and the people adopted it as the product name.
In 1994, the brand Smint subsidiary was founded by Mark Bernat Serra, son. Chupa Chups in 1995 became the first club with candy consumed in space. Characters such as Johan Cruyff, Rivaldo, Mariah Carey, Harrison Ford, Esther Canadas, Giorgio Armani, has starred in campaigns and have been seen in public places savoring Chupa Chups. In July 2006, the Italian-Dutch company Perfetti Van Melle reached an agreement with the heirs of Enric Bernat (who died in December 2003), to acquire a majority holding in the company Chupa Chups. Today, annual production is about 17,000 tonnes, the daily output of about 12 million units.
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