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Based in Paris, the French Groupe Danone is the world leader in fresh dairy products. In the recent years, they also start bottled water field business. They market the products under the corporate name, unless for several products which already popular with its own name. In 2007 it swapped its world number 2 position as producer of cereals and biscuits for the same position in baby foods, having sold the biscuits division to Kraft Foods and acquired Numico.
The original company bearing the corporate name was founded in 1919 by Isaac Carasso in Barcelona (Spain) as a small factory producing yoghurt. The factory was named “Danone”, a Catalan diminutive of the name of his first son, Daniel.
Ten years later, the first French factory was built, but during World War II, Daniel Carasso moved the company to New York, since, being Jewish and France being occupied by the Germans and controlled by French collaborationists Carasso’s life was under threat, where Dannon Milk Products Inc. was founded. In the United States, Daniel partnered with the Swiss-born Spaniard Joe Metzger and changed the brand name to Dannon to sound more American.