Jeff Bezos launched the Amazon.com in 1995 from the ideas called “regret minimization framework”, his effort to fend off regret for not staking a claim in the Internet gold rush. Currently, Amazon.com is America’s largest online retailer, with nearly three times the internet sales revenue of runner up Staples, Inc.

Amazon.com began as an online bookstore; while the largest brick-and-mortar bookstores and mail-order catalogs for books might offer 200,000 titles, an on-line bookstore could offer more. Bezos named the company “Amazon” after the world’s biggest river. Since 2000, Amazon’s logotype is an arrow leading from A to Z, representing customer satisfaction (as it forms a smile) and the goal to have every product in the alphabet.

Amazon grew steadily in the late 1990s while other Internet companies grew blindingly fast. Amazon’s “slow” growth provoked stockholder complaints: that the company was not reaching profitability fast enough. When the dot-com bubble burst, and many e-companies went out of business, Amazon persevered, and, finally, turned its first profit in the fourth quarter of 2001: $5 million, just 1¢ per share, on revenues of more than $1 billion, but the profit was symbolically important.

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