To reach women as the audience is not an easy thing. There are so many thing to be considered, such as seeking for right format and right concept for women who have many activities and problems. Cooking, baby-sitting, make-up, fashion, body health, reproduction, children psikologi, house keeping, carrier, gender equality and etc.

Those phenomenon drive RAKOSA FEMALE RADIO Jogjakarta set a special broadcast format for women since November 19, 1997. It is all because women have to be respected, honoured, admired and empowered to be equal with men.

Therefore, the program of RAKOSA FEMALE RADIO is designed to give enlightment and empowerment for women to solve their problems. Aim to reach the audience from 19 – 40 years old, RAKOSA FEMALE RADIO performs as a media of education, entertainment and information. Through easy listening and beautiful music from several era packaged with live sharing program featured by experts who are capable in their discipline; it enables the step of ‘Jogja Female’,(name for Rakosa’s audience) to do their daily activities.

The progress of RAKOSA FEMALE RADIO is thank to its on air and off air broadcast program concept that fit with women’s needs. It is not only entertaining, but also become a information refernce and solution about what and how Indonesian women recently and in the future.

Not only for women, it is also reasonable for men to be the audience that through its women’s program, men also able to interact. When lifestyle, hoby, attitude, and personality of women is known by men, understanding and harmonic between men and women is easier to be achieved.

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