Celcom is the first mobile telecommunications company in Malaysia and also a member of the TM group of companies. Celcom successfully introduced mobile telephony in Malaysia through its ART-900 service, using first generation NMT-900 technology.

Celcom upgraded to the GSM900 service as the cellular phone market was opened up in 1995. The action grew Celcom to become the largest mobile phone company in Malaysia until it was overtaken by Maxis.

During the Asian financial crisis in 1997, Celcom’s owner, Tan Sri Tajudin Ramli suffered a debt crunch, and his shareholding in Celcom was seized by Danaharta, the national asset restructuring company. Failure to resolve his debts resulted in the controlling stake in Celcom being sold to Telekom Malaysia, the government-owned incumbent fixed line operator in 2003. Telekom Malaysia proceeded to merge Celcom with its own mobile-operator subsidiary TMTouch through a reverse takeover of TMTouch.

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